BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
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BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo
BALANCE Apple Cider Vinegar Sulfate-Free Shampoo

BALANCE Apple Cider Vinegar Sulfate-Free Shampoo

  $36.00

Organic apple cider vinegar for super soft and healthy hair.

Size 12 oz

FREE SHIPPING ON ORDERS $50+

30 day hassle-free returns

Gently cleanse hair and scalp, and enhance shine. This 98% plant-based and naturally derived shampoo is formulated with organic apple cider vinegar, argan oil and an abundance of nourishing superfoods. Massage into wet hair and rinse.

Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Potassium Cocoyl Glycinate, Sodium Lauroyl Methyl Isethionate, Hydroxypropyl Methylcellulose, Polysorbate 20, Potassium Chloride, Phenethyl Alcohol, Sodium PCA, Pisum Sativum (Pea) Peptide, Caprylyl Glycol, Decyl Glucoside, Parfum (Fragrance), Citric Acid, Guar Hydroxypropyltrimonium Chloride, Propanediol, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Glycerin, Butylene Glycol, Citral, Panthenol, Acetum (Vinegar), Linalool, Aloe Barbadensis Leaf Juice Powder, Helianthus Annuus (Sunflower) Seed Extract, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Argania Spinosa (Argan) Kernel Oil, Leuconostoc/Radish Root Ferment Filtrate, Polysorbate 80, Gypsophila Paniculata Root Extract, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Panicum Miliaceum (Millet) Seed Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea (Olive) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Sorbic Acid, Acetic Acid

REAL BEAUTY BELIEVES IN BETTER
Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.

Q. Does Balance smell like Apple Cider Vinegar?
A. Balance Shampoo does not have a distinct apple cider vinegar smell. It's a blend of 5 essential oils that are described as subtley natural and fresh smelling, with a hint of apple.

Q. Is Balance a clarifying shampoo?
A. Balance Shampoo is designed to gently cleanse the hair and scalp while enhancing shine. Its proprietary formulation makes it suitable for daily, regular use or as needed.

Q. Does Balance contain synthetic fragrances? 
A. No. The fragrance of Balance Shampoo is 100% created from a blend of plant based essential oils.

Q. Can Balance be used daily? 
A. Yes. Balance can be used as a daily cleanser.

Q. What makes AG formulas unique?
A. AG formulas are free of drying sulfates, are 100% vegan and cruelty-free. All our formulas meet or exceed leading “clean” ingredient programs. Great product, cleaner and kinder formulas.

Q: Should refill pouches be shaken before use?
A: We recommend shaking the pouch before refilling as its natural ingredients can occasionally cause separation.

Q: How many bottles can the 1L refill pouch fill?
A: Our refill pouches will fill our aluminum 12oz bottle 2.8 times, our 10oz shampoos 3.2 times and our 8oz conditioners 4.1 times!

Q: What is the shelf life of the 1L refill pouch after it’s been open?
A: 12 months.

Q: How do I extend the life of my bottles to reuse as long as possible?
A: Our bottles can easily be rinsed, dried and used multiple times! 

Q: Are refill pouches recyclable?
A: AG pouches are not currently recyclable due to an inner layer required to protect the stability of AG formulas. However, the caps are recyclable and our pouches use 73% less plastic and take 62% less energy to produce than our previous litre bottles leaving a smaller footprint and generating fewer CO2 emissions.

For full results pair with

BOOST Apple Cider Vinegar Silicone-Free Conditioner

12 oz

$36.00

Condition and smooth hair while sealing in moisture. This 98%...

Overall rating: 4.8141026 / 5 from 468 reviews.

AI Generated Review Summary

This sulfate-free shampoo, enriched with organic apple cider vinegar and argan oil, is praised for its gentle cleansing, scalp care, and ability to enhance hair shine and softness. Customers also appreciate its wonderful scent and eco-friendly bottle design.

Summary topics

  • Gentle Cleansing: 5%
  • Curl Enhancement: 4%
  • Scalp Care: 7%
  • Bottle Design: 3%
  • Hair Appearance: 4%

Review topics: ["volume","ingredients","quality","smells","results","fragrance","feeling","colour","value","husband","texture","shipping","amount","residue","consistency","service","packaging","formula","bottle","line","hair","scalp","look","use","balance","container","daughter","difference","works","shampoo"].

Review highlights

  • "My hair looks amazing, and I can use this shampoo daily, as needed, and it won't dry out my hair."M T.
  • "My hair feels amazing and I love the scent."Judith
  • "this makes my scalp feel so clean, but somehow makes my dry, fine hair feel silky."Paraskevi G.

Reviews

Greasy feel

"I've tried other products by AG Care and loved them. However, this was my first time trying this shampoo and conditioner and I was disappointed. It leaves an oily residue that doesn't wash out and makes my hair feel greasy. I can usually wash my hair every 2-3 days but I've had to wash it daily since starting this product."

Alysha (1/5)

Love AG products

"I love the apple cider shampoo and conditioner as well as the Curl cream!"

Teresa H. (5/5)

Balance Shampoo & Conditioner

"The Balance shampoo and conditioner were recommended to me by my stylist when I asked her about clarifying hair products. My hair tends to get build up when I don’t use quality products. I wash my hair 2-3 times a week and find that I have to wash and rinse twice each time for my hair to feel clean. I don’t mind it though. My husband started using these products too, so that’s a reason I reordered them too. I also appreciate the metal bottles and ability to order refills for them!"

Beth S. (4/5)

Awesome for thick curly hair!

"This shampoo is now my go to for my thick curly hair. After having a baby my hair changed so much and this shampoo helped revitalize my curls and bring them back. Thanks AG!"

Megan A. (5/5)

My favourite !

"I’m obsessed with the AG Care Cleanse, Shine & Moisture Duo! It’s a game-changer for my fine hair with oily roots and dry ends. The shampoo smells amazing and leaves my scalp fresh without drying out my hair. The leave-on conditioner is just as impressive—it’s deeply hydrating and smells delicious, yet it’s so lightweight that it never weighs my fine strands down. Finally, a professional duo that perfectly balances my hair!"

Julieth M. (5/5)

Packaging was the original attraction

"I'll try anything, once. The bottle of Balance shampoo affected me at the retailer's simply because it was packaged in aluminum. Yay, down with plastics! But when it was time to buy more shampoo, I searched for this on the interwebs because it's gentle and cleans well. Bonus, it works well with the other hair products in my shower. Highly recommend (I have fine, colored and silver hair)."

Nancy M. (5/5)

I love BALANCE Apple Cider Vinegar Sulfate-Free Shampoo.

"I've been looking for new shampoo & I'm delighted to have found one that cleans and cares for my hair like this one does. Thank you AG Care"

Marilyn G. (5/5)

Great shampoo

"Great quality shampoo, slightly drying so will use not every wash"

Sylvia T. (4/5)

Still figuring it out

"Recieved shampoo . I'm still trying this out to see if it's for my hair. It's a gel like consistency and smells great. Paying attention to see if it causes shedding. Would need more time to determine overall rating"

Elia p. (3/5)

10/10

"Left my hair feeling silky and shiny! Would buy again"

Alyssa L. (5/5)

Q&A

Does this shampoo/conditioner help with hard water buildup?
Thank you for reaching out to us. Great question, Balance would be great to help hard water deposits it lightly removes build up and is gentle, silicone-free and sulfate-free and can be used daily if you wish.
What is the ph balance of Balance Apple Cider Vinegar Sulcate-Free Shampoo?
Thank you for your query. Our Balance Shampoo has a PH range of: 6.40-7.50
Can you use balance and boost daily or will it dry out your hair?
Great question! The Organic apple cider vinegar in BALANCE Apple Cider Vinegar Sulfate-Free Shampoo (12 oz) and BOOST Apple Cider Vinegar Silicone-Free Conditioner (12 oz) balances the scalps pH and maintains healthy hair and scalp while gently cleansing and enhancing shine and can be used daily.
Does AG Balance remove chlorine from the hair if used after swimming?
The Balance Shampoo is designed to be a gentle cleanser for the hair and scalp. For chlorine build-up after swimming we would recommend: RENEW Clarifying Shampoo (10 oz) Please let us know if we can assist you further, customersupport@ag.care.
I’m buying this shampoo for the first time so do ai buy the 12oz bottle or can I buy the 1L refill and a bottle separately ?
great question! Our 12oz bottles are meant to be refilled, one the product is used within the 12oz. You would refill the 12oz with the liter pouch.

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