A bottle of XTRAMOIST Moisturizing Shampoo by AG Care with a black cap on a light background.
XTRAMOIST shampoo poured into three dollops with text: Seal in moisture. Add elasticity. Sulfate-free.
Glass dropper with text describing hyaluronic acid’s role in restoring hair moisture, elasticity and shine.
Model with wet hair beside the words ‘Hair care proudly made in Canada.
White bottles beside text explaining post-consumer recycled plastic and a minimum 30% PCR in classic product packaging.
Close-up of a model with voluminous dark ringlets falling across their forehead.
XTRAMOIST Moisturizing Shampoo
XTRAMOIST and ULTRAMOIST bottles behind water-speckled glass beside text about hydration, softness, elasticity and shine.
XTRAMOIST Moisturizing Shampoo
XTRAMOIST Moisturizing Shampoo
AG Care XTRAMOIST shampoo bottle and refill pouch beside ULTRAMOIST conditioner, all with pale blue labels.
A bottle of XTRAMOIST Moisturizing Shampoo by AG Care with a black cap on a light background.
XTRAMOIST shampoo poured into three dollops with text: Seal in moisture. Add elasticity. Sulfate-free.
Glass dropper with text describing hyaluronic acid’s role in restoring hair moisture, elasticity and shine.
XTRAMOIST Moisturizing Shampoo
Model with wet hair beside the words ‘Hair care proudly made in Canada.
White bottles beside text explaining post-consumer recycled plastic and a minimum 30% PCR in classic product packaging.
Close-up of a model with voluminous dark ringlets falling across their forehead.
XTRAMOIST Moisturizing Shampoo
XTRAMOIST and ULTRAMOIST bottles behind water-speckled glass beside text about hydration, softness, elasticity and shine.
XTRAMOIST Moisturizing Shampoo
XTRAMOIST Moisturizing Shampoo
AG Care XTRAMOIST shampoo bottle and refill pouch beside ULTRAMOIST conditioner, all with pale blue labels.

XTRAMOIST Moisturizing Shampoo

  $28.00

Seal In Moisture
Add Elasticity
Sulfate-Free

Size 10 oz

FREE SHIPPING ON ORDERS $50+

30 day hassle-free returns

Gently cleanse hair while restoring moisture, elasticity and shine. This hydrating shampoo is infused with hyaluronic acid and pea peptides. Massage into wet hair and rinse.

Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Taurine Cocoyl Methyltaurate, Cocamidopropyl Hydroxysultaine, Coco-Glucoside, Coco-Betaine, Sodium Cocoyl Isethionate, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, Sodium Cocoyl Alaninate, Parfum (Fragrance), Phenoxyethanol, Hydrogenated Castor Oil, Caprylyl Glycol, Glycol Distearate, Limonene, Polyquaternium-10, Pisum Sativum (Pea) Peptide, Panthenol, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Benzyl Alcohol, Coumarin, Sodium Hyaluronate, Sodium PCA, Tris(Tetramethylhydroxypiperidinol) Citrate

REAL BEAUTY BELIEVES IN BETTER  
Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.

Q. Can Xtramoist shampoo be used daily?
A. Yes. Xtramoist is a daily use shampoo, or as needed.

Q. What makes AG formulas unique?
A. AG formulas are free of drying sulfates, are 100% vegan and cruelty-free. All our formulas meet or exceed leading “clean” ingredient programs. Great product, cleaner and kinder formulas.

Q: Should refill pouches be shaken before use?
A: We recommend shaking the pouch before refilling as its natural ingredients can occasionally cause separation.

Q: How many bottles can the 1L refill pouch fill?
A: Our refill pouches will fill our aluminum 12oz bottle 2.8 times, our 10oz shampoos 3.2 times and our 8oz conditioners 4.1 times!

Q: What is the shelf life of the 1L refill pouch after it’s been open?
A: 12 months.

Q: How do I extend the life of my bottles to reuse as long as possible?
A: Our bottles can easily be rinsed, dried and used multiple times! 

Q: Are refill pouches recyclable?
A: AG pouches are not currently recyclable due to an inner layer required to protect the stability of AG formulas. However, the caps are recyclable and our pouches use 73% less plastic and take 62% less energy to produce than our previous litre bottles leaving a smaller footprint and generating fewer CO2 emissions.

For full results pair with

ULTRAMOIST Moisturizing Conditioner

8 oz

$28.00

Rehydrate and revitalize super dry hair. This luxurious and creamy...

Overall rating: 4.754491 / 5 from 167 reviews.

AI Generated Review Summary

The XTRAMOIST Moisturizing Shampoo leaves hair feeling soft and moisturized, looking smooth and shiny, and providing noticeable hydration. It lathers well, cleans hair without stripping it, and leaves the scalp feeling clean and hydrated. The shampoo also has a pleasant scent.

Summary topics

  • Hair Feeling (19%): A significant number of customers remarked that using this shampoo leaves their hair feeling soft and moisturized.
  • Hair Look (6%): Customers expressed appreciation for how this shampoo left their hair looking smooth, shiny, and healthy.
  • Lathering (7%): Customers keep praising how well the shampoo lathers, leaving their scalp feeling clean and hydrated.
  • Cleansing (5%): Customers loved how well the shampoo cleans their hair without stripping it, making it easier to detangle.
  • Scent (31%): Many customers stated that the shampoo smells amazing and leaves their hair moisturized and soft. (10 out of 20 reviews)

Review topics: ["feeling","quality","results","smells","look","packaging","texture","problem","hair","amount","scalp","shipping","hydration","bottle","residue","shampoo","ingredients","fragrance","oil","conditioner","lather","difference","moisture","cleans","option","shine","ag care","buy","line","works"].

Review highlights

  • "It smells amazing, lathers great and left my scalp feeling clean and hydrated." — SheilaK
  • "It lathers nicely, but still feels gentle and my hair feels clean after use." — LaurenG
  • "The formula feels super gentle but still cleans my hair effectively without stripping it, which is very important." — MerissaH

Reviews

Fabulous Products!

"I was looking to find an all-Canadian hair-care product in order to move away from the US manufactured shampoo and conditioner that I have used for many years. I tried the AG the Essential Hydration and Moisture set from AG and I am thrilled! It is as good as or better than my high end Australian/US manufactured products. The AG products left my hair soft and silky and so I am making the switch to AG Care. I highly recommend this company and their Canadian products. Well done, AG!"

— Joanne E. (5/5)

Review

"Leaving a review as requested. I came back to AG as my hair has gotten much better. Unfortunately it did not work well with my hair. Felt a film like on my hair and the protein just made my curls super tight. Will return"

— tiffany s. (2/5)

Exceptional!

"Love this shampoo! Along with the conditioner, makes my hair feel like it's been in a masque, without the wait time. Feel good that AG is local and Canadian, and the refill option is icing on the cake!"

— Leah P. (5/5)

this smells SO GOOD

"this shampoo smells amazing and it makes my hair feel so good. it lathers up so nicely and instantly makes my roots moisturized and soft. combined with the conditioner from the same line makes it even better!"

— Kasey R. (5/5)

From dry hair to health

"With a cold winter of dry air and heat, my hairdresser and I both noticed my hair getting dry and breaking more easily I switched to moisturizing shampoo. So much improvement! The AG rep was so helpful in selecting this shampoo."

— Nancy D. (5/5)

It’s a nice product, but not a silver bullet.

"Tried this for several weeks to see how it might help! It smells great, and lathers up really nicely in the shower. Makes it easier to manage. That said, I’m not sure if it’s quite working for my hair or if I need to give it more time. I find without styling I still am dealing with a fair bit of frizz and dry hair. With supplemental products, I’m going to keep testing it in my routine."

— MichaelaH (3/5)

Solid shampoo

"I’m really half with this shampoo. It cleans my hair super well, so I can go longer in between washes, and doesn’t feel stripping either. I do think it enhances my curls even with no effort put into styling them. Lathers well and smells good too"

— DN52 (5/5)

Lovely Shampoo

"I received this product in exchange for my honest review. It smells really good, it's orange creamsicle! You only need a small amount and it goes a long way. The bottle is really nice and this brand seems like a good quality for the price. I can't say for sure I noticed any difference when using it, but I love a good smelling sudsy shampoo and it is all of those things! I also have AG heat protectant that I used before styling with heat for the 'after' hair picture."

— SiobhanE (5/5)

Excellent product!

"I tried this as recommended by my barber and I have never looked back. My hair feels clean and refreshed instantly when I use it!"

— Alexander W. (5/5)

I recommend this shampoo

"The shampoo made my hair soo soft and smooth. The scent is very mild not so strong. Packaging is very simple. It is great for the value. I would make the packaging more fancier to attract th4 audience"

— PrisaY (4/5)

Q&A

What is the fragrance made out of? Is there any fragrance free?
Hello, Great question! The fragrance in Xtramoist is Vanilla and Orange. Unfortunately, we do not manufacture fragrance-free products at this time. All AG products have a unique-to-each fragrance which are designed to be enjoyed upon application and then slowly dissipate so as not to overwhelm. Please let us know if we can assist you further by reaching out to customersupport@ag.care
If the XTRAMOIST shampoo does not contain sulfates, do you recommend it to be used with the Fast Food Leave-On conditioner, since that has silicone? If not, which shampoo/conditioner set should I use with the leave-on?
Great question! Yes, the Xtramoist is a popular duo combination to use with our Fast Food Leave On Conditioner. For more assistance, please reach out to us at customersupport@ag.care with your hair type, texture and hair goals. We are here and happy to help.
Does the shampoo create a foaming lather or is it a non-foaming shampoo (like a cleansing conditioner)?
Great question! The AG sulfate-free Xtramoist shampoo creates a foaming lather during cleansing. Enjoy!
What is the pH?
The pH range for Xtramoist shampoo is 5.00-7.00.
Is this line good for color treated hair?
All of our products are safe to use on colour treated hair. Xtramoist is ideal for those looking to restore moisture, add elasticity and hydration.

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