Love the results
"Recommended by my hairdresser. Highly recommend, helped me control my hair into a smooth look."




Keep hair smooth and frizz-free with this argan-infused, humidity-resistant straightening lotion and heat protectant. Apply to clean, damp hair and blow dry.
Overall rating: 4.7 / 5 from 30 reviews.
Review topics: ["hair","effects","look","smells","feeling"].
"Recommended by my hairdresser. Highly recommend, helped me control my hair into a smooth look."
"Been using this for almost 3 years and i would say this is the best straightening cream I’ve used!"
"So glad I gave this a try because it really does help make my hair straight when blow drying it. For reference I have wavy hairs and when I blow dry it it becomes puffy and frizzy"
"Not sure I would buy this again. It’s just okay. At least it doesn’t make my hair crunchy or straw-like."
"I have used this now a few times and each time it has name my hair friz free and sleek . Love it."
"⭐⭐⭐⭐⭐✔💙"
"I have very frizzy and damaged hair due to age, plus coloring and straightening chemicals. My goal is to strengthen my hair by reducing use of chemicals, but I also want to control the frizz. After trying some silk press methods and products like WoW, that immediately revert back to a puffy mess in humidity, I felt I was in a losing battle to control frizz. That is until I tried Set It Straight. I still subscribe to silk press methods to strengthen my hair, but the only product that doesn’t crumble in hot humid weather is Set It Straight by AG. It’s the best and only hair product by far that tames frizzy hair and stands up to humidity."
"Wonderful product for my straight fine hair, it helps keep it from getting stringy through out the day and easy to commit no knots. (Only fine haired peeps would understand)"
"I swear by this product for my very curly hair! The gel does not leave a hard cast and it gives a lot of moisture to my curls, but I do put a hard cast gel on top else it becomes frizzy!"
"My hair dresser uses and now I buy for home makes my kinky coily gray much smoother"
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